Monetization & Growth UX · 12 Years

Latoya Hall

Scalable Systems · Monetization UX

12+ years designing the moments where great products convert and retain — across consumer billing, enterprise SaaS, and monetization systems that move the needle at scale.

View my work → Download résumé ↓
Latoya Hall

About

Charming With
and Without Pixels.

I've spent 12 years designing at the intersection of revenue and experience — at Google, LinkedIn, Upwork, and beyond. I know how to navigate complexity, earn trust across functions, and ship work that actually moves the needle.

I'm not here to decorate products. I'm here to make them work harder — for users and for the business. And I've learned that the best way to do that is to be the kind of designer people actually want in the room.

Sharp thinking, good instincts, and enough charm to make the hard conversations feel less hard.

Core Strengths

Monetization UX Subscription flows, retention journeys, and revenue design strategy
UX Strategy Navigating complex problem spaces across product, legal, and engineering
System Thinking Designing scalable, reusable structures across teams and tools
Onboarding UX Frictionless, thoughtful flows that build trust and drive adoption
Cross-Functional Translating ambiguity into shared product vision across orgs
Growth UX Storytelling and UX design that drives measurable business outcomes

Project Highlights

Available Upon Request
Google Play billing redesign
Google Play
UX Designer · Monetization UX · Consent Flows

Billing Redesign &
Backup Payment UX

B2C · Mobile Subscription Retention Regulatory Compliance
  • Led UX strategy for a high-stakes billing redesign balancing subscription retention, user trust, and regulatory compliance.
  • Worked cross-functionally with Product, Legal, Engineering, and Leadership to navigate global consent requirements and platform constraints.
  • Designed flows that supported revenue continuity while maintaining a frictionless, user-centered experience.
Request a Private Walkthrough →
Google Play Cart Revamp
Google Play
Lead UX Designer · Monetization UX · Android

Cart Revamp &
Checkout Nudge UX

B2C · Mobile Checkout UX Conversion Growth
  • Redesigned the Google Play checkout experience to surfacepromo-eligible payment methods and offers at the point of purchase, shifting from post-abandonment nudges to upfront guidance.
  • Led the full iteration journey across multiple design directions — from expanded form of payment lists to inline offer modules — balancing conversion goals with trust and clarity.
  • Designed a multi-form of payment select list with contextual offer visibility that drove an estimated 3–5% lift in checkout conversions among eligible users
  • Designed patterns were subsequently adopted by Google Pay teams and contributed reusable cart modules to the broader design system.
Request a Private Walkthrough →
LinkedIn RSC onboarding
LinkedIn
Senior Product Designer · B2B SaaS · Onboarding UX

Recruiter System Connect
Onboarding

B2B SaaS · Desktop Onboarding Workflow UX
  • Optimized onboarding for LinkedIn's recruiting partners, reducing manual operational effort and saving thousands of hours in inefficiencies.
  • Collaborated across Product, CS, Engineering, and Operations to turn a fragmented process into a scalable, intuitive journey.
  • Translated complexity into simple, efficient workflows that reduced partner confusion at activation.
Available on Request →
LinkedIn Calendly integration
LinkedIn
Senior Product Designer · Productivity UX · Workflow Optimization

Recruiter × Calendly
Scheduling Integration

B2B SaaS · Desktop Productivity UX Integration
  • Designed a seamless scheduling experience between LinkedIn Recruiter and Calendly, simplifying coordination between recruiters and candidates.
  • Embedded scheduling touchpoints directly into Recruiter workflows, reducing friction across the full interview flow.
  • Improved booking efficiency, reduced back-and-forth, and strengthened Recruiter's perception as a complete hiring tool.
Let's Chat →

Experience

12+ Years
Current
T-Mobile
Lead UX Designer — Promotion & Conversion
Jun 2025 – Present · Contract
Consumer-facing promotion and conversion UX at telecom scale.
Google
UX Designer — Google Play Monetization
Jan 2024 – Jun 2025 · Contract · San Francisco Bay Area
Billing redesign, consent flows, and subscription retention UX at global scale.
LinkedIn
Senior Product Designer — B2B Growth & Retention
Feb 2023 – Dec 2023 · Contract
Recruiter System Connect onboarding and Calendly scheduling integration across enterprise hiring tools.
GameChanger
Senior Product Designer — Engagement & Streaming UX
Feb 2021 – Apr 2022 · Contract · New York
Designed and shipped the Baseball coach admin and video streaming platform on web, transforming a mobile-only product into a responsive cross-platform experience.
Upwork
Senior Product Designer — Monetization & Payments
Apr 2018 – Apr 2020 · Full-time · San Francisco
Designed and launched a new monetization experience that drove $12M in revenue in its first year. Improved billing transparency and payment UX across the marketplace.
Rocket Lawyer
Product Designer — B2C Growth & Mobile UX
Jun 2016 – Apr 2018 · Full-time · San Francisco
Owned end-to-end UX for the iOS mobile app and mobile web, delivering a full redesign within 6 months of joining.
Object Edge
Product Designer — B2B Commerce Optimizations
Dec 2014 – Jun 2016 · Full-time · Walnut Creek, CA
Designed large-scale B2B eCommerce platforms for global retail brands, improving conversion and growth for mid-sized retailers.

Availability

Currently
open to
the right fit.

I'm selective about where I bring my energy. I do my best work inside mature, high-craft organizations that take design seriously at the executive level.

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Role Level
Staff or Principal Designer
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Company Type
Established product companies — think Meta, Google, Pinterest, Stripe
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Work Style
Remote-first, with hybrid considered for the right opportunity
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Focus Area
Monetization, growth, or platform UX at meaningful scale
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Startups
Available as a consultant through Studio1942 — not as an FTE

Let's connect

If you're looking for a seasoned UX strategist who can bring clarity, craft, and growth to your product systems — I'd love to connect.

↓ Download Résumé LinkedIn ↗ Contact Me →