Latoya Hall

Senior UX Designer | Scalable Systems, Monetization UX

Backed by 10+ years of experience, I specialize in monetization UX and scalable systems that support growth.

Hey, I’m Latoya - Your future Storyteller-in-Residence

I could use this space to tell you how passionate I am about solving problems for real people, but I’ll spare you the overused trope. You’ve read that line a thousand times across countless portfolios. I have no plans to join that chorus.

Instead, let me tell you what actually drives my work.

I’m motivated to tell a damn good story. One where your customer is the hero, your product is the bridge, and your business gets to be the trusted guide that helps people move from friction to flow. Whether it's subscription UX, retention systems, or monetization design I bring structure, wit, and a sharp eye for detail to every touchpoint.

With over 10 years of experience designing systems at scale, I don’t just think about pixels, I think about people, patterns, and performance. I love turning complexity into clarity, and I believe that great UX should feel effortless, elegant, and just a little bit magical.

Project Highlights

Google Play - Monetization UX
Senior UX Designer | Monetization UX • Consent Flows

- Led UX strategy for a high-stakes billing redesign that balanced subscription retention, user trust, and regulatory compliance.

- Worked cross-functionally with Product, Legal, Engineering, and Leadership to navigate global consent requirements and platform constraints.

- Designed flows that supported revenue continuity while maintaining a frictionless, user-centered experience.

LinkedIn | Recruiter System Connect (RSC)
Senior UX Designer | B2B SaaS • Internal tools • Onboarding UX

- Optimized the onboarding experience for LinkedIn’s recruiting partners, reducing manual operational effort and increasing clarity across internal and external systems.

- Collaborated across Product, CS, Engineering, and Operations to streamline a fragmented process into a scalable, intuitive journey.

- Translated complexity into simple, efficient workflows that saved the company thousands of hours and boosted platform adoption.

LinkedIn | Recruiter System Connect (RSC)
Senior UX Designer | B2B SaaS • Productivity UX • Workflow Optimization

- Designed a seamless scheduling experience between LinkedIn Recruiter and Calendly, simplifying coordination between recruiters and candidates.

- Reduced friction across the interview flow by embedding scheduling touchpoints directly into Recruiter workflows.

- Partnered with PMs, Calendly stakeholders, and LinkedIn's internal UX team to align on interaction patterns, data handoffs, and system constraints.

- Delivered an intuitive experience that improved booking efficiency, reduced back-and-forth, and strengthened the perception of Recruiter as a complete hiring tool.

Core Strengths

  • Monetization UX – Subscription flows, retention journeys, and revenue design strategy

  • UX Strategy – Navigating complex problem spaces across product, legal, and engineering

  • System Thinking – Designing scalable, reusable structures across teams and tools

  • Onboarding UX – Frictionless, thoughtful flows that build trust and drive adoption

  • Cross-Functional Alignment – Translating ambiguity into shared product vision

  • Growth UX – Using storytelling and UX design to drive measurable business outcomes